标题 | Lapid |
广告公司 | Leo Burnett Israel |
广告战役 | Accessible Elections |
广告主 | Access Israel |
品牌 | Access Israel |
首次发布日期 | 2019 / 2 |
行业领域 | 种族、族裔、民族及残障意识 |
剧情简介 | A campaign by Access Israel designed to remind politicians that making their speeches accessible to all is not an option but their duty. |
哲学 | The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired. Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional. That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers. |
媒体类别 | 互动 |
长度 | |
Chief Executive Officer (CEO) | Adam Polachek |
首席创意官 | Ami Alush |
VP of Client Services | Idit Zuckerman |
VP Strategy | Shai Nissenboim |
创意总监 | Elad Gaizler |
美术指导 | Igor Brodsky |
文案 | Guy Raviv |
客户主管 | Sapir Aharoni |
客户主管 | Gal Taitel Ran |
Studio Manager | Sagi Valenstain |
战略企划 | Liz Stull |
广告公司制片 | Menny Zarhia |
Marcom Director | Eva Hasson |
PR Communication Manager | Maya Varochik |
制作公司 | Omri Paz Productions |