Joy Arfi

Joy Arfi

INTEGRATED ACCOUNT DIRECTOR at WPP
Boulogne-Billancourt, 法国

概要

Fond of Digital, SNS and new technologies
Brand content : define, unify and set up of the strategy on all the digital media (video, website, SNS)
Excellent client management capability
Strong knowledge of creative campaign management and media
Excellent understanding of the agency/creative/production processes
Proven experience at a strategic and creative level
Strong Leadership Skills
Good people and relationship skills
Strong Time management and scheduling skills

Positions

INTEGRATED ACCOUNT DIRECTOR
WPP
July 2016 - Present (4年 3个月)
DANONE PRODUITS FRAIS FRANCE
En charge de l'amplification France des campagnes pour ACTIVIA, ACTIMEL, DANONINO, DANETTE.

Campagnes multitouchpoints (Web / RP / Print / TV / ) et coordination des différentes expertises (DIGITAL / SHOPPER / RP / ADVERTISING)
Digital Account Director
Boulogne-Billancourt, 法国
June 2015 - Present (5年 4个月)
- VOLVIC EUROPE (Danone Group)
- GRDF France
6346 Le chanteur

Le chanteur

品牌:
GrDF
广告公司:
VMLY&R Paris
10997 Eruption

Eruption

品牌:
Volvic
广告公司:
VMLY&R Paris
Digital Account Manager
New York Los Angeles, 美国
October 2013 - June 2015 (1年 8个月)
- ORANGINA / e-PR & PR campaign "the anti-foot can" by Miss O
- BIOCOOP / print, cinema & digital campaign "Don't buy" (2014) + print, cinema and digital campaign "the most eco-friendly campaign" (2015)
- QUICK / print, TV, digital, in-store campaign (1 campaign per 6 weeks)

+ AGENCY COMPETITIONS
International account executive
Boulogne Billancourt, 法国
October 2010 - October 2013 (3年)
- SNICKERS (MARS GROUP) - CAMPAIGN "YOU'RE NOT YOU WHEN YOU'RE HUNGRY''
- EUROSTAR
- EDF - CAMPAIGN "OLYMPIC GAMES"
- HENKEL (COSMETICS / BEAUTY)
7805 Moving (French)

Moving (French)

品牌:
Snickers
广告公司:
CLM BBDO
16512 Moving

Moving

品牌:
Snickers
广告公司:
CLM BBDO
4373 Guignol

Guignol

品牌:
Eurostar
广告公司:
CLM BBDO
6030 Feet

Feet

品牌:
Eurostar
广告公司:
CLM BBDO
7088 Target

Target

品牌:
Eurostar
广告公司:
CLM BBDO
3830 Beckham

Beckham

品牌:
Eurostar
广告公司:
CLM BBDO
4010 Baby

Baby

品牌:
Eurostar
广告公司:
CLM BBDO
5443 Baby

Baby

品牌:
Eurostar
广告公司:
CLM BBDO
4917 Bag

Bag

品牌:
Eurostar
广告公司:
CLM BBDO
Account Executive
Montreal, 加拿大
February 2010 - July 2010 (5个月)
- ACCOUNTS : SAAQ, SKI-DOO, BUD LIGHT, UNIVERSITÉ LAVAL,
- COMPETITIONS
Project Executive
Publicis Dialog, Suresnes
October 2009 - February 2010 (4个月)
CDD 3 months

SFR / EVENT FOR CHRISTMAS IN 300 SFR STORES
Assistant Account Executive
Boulogne-Billancourt, 法国
May 2009 - October 2009 (5个月)
Intership - 6 months

THALYS
Project Manager Assistant
Selling Attitude
May 2008 - April 2009 (11个月)
Internship master 1 - 6 months
+ part-time during master 2 - 5 months

BOUYGUES TELECOM
COSNOVA
FOIRE AUX VINS

Education

Master 2, Marketing & communication

2007 - 2009 (2年)

Licence, LEA (Langues étrangères appliquées) ANGLAIS ESPAGNOL

2004 - 2007 (3年)
option commerce international

Baccalauréat, Littéraire - options anglais & théâtre

2001 - 2004 (3年)

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