标题 | Petrol |
广告公司 | BBH |
广告战役 | Unleash the Chaos |
广告主 | Unilever |
品牌 | Axe Anarchy/Lynx Attract |
首次发布日期 | 2012 / 1 |
行业领域 | 香水与淡香水 |
问题 | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
媒体类别 | 平面 |
创意总监 | Dominic Goldman |
创意总监 | David Kolbusz |
创意团队 | Szymon Rose |
创意团队 | Daniel Schaefer |
广告经理 | Tomas Marcenaro |
Strategic Business Lead | Richard Lawson |
Strategic Business Leaf | Keir Mather |
客户经理 | Jen Omran |
Print Producer | Jeremy Gleeson |
摄影师 | Jean Yves Lemoigne |
Retoucher | Gary Meade |
Photographer Production Company | Mad for It |