| 标题 | Dog |
| 广告公司 | BBH |
| 广告战役 | Unleash the Chaos |
| 广告主 | Unilever |
| 品牌 | Axe Anarchy/Lynx Attract |
| 首次发布日期 | 2012 / 1 |
| 行业领域 | 香水与淡香水 |
| 问题 | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| 媒体类别 | 平面 |
| 创意总监 | Dominic Goldman |
| 创意总监 | David Kolbusz |
| 创意团队 | Szymon Rose |
| 创意团队 | Daniel Schaefer |
| 广告经理 | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| 客户经理 | Jen Omran |
| Print Producer | Jeremy Gleeson |
| 摄影师 | Jean Yves Lemoigne |
| Retoucher | Gary Meade |
| Photographer Production Company | Mad for It |
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- 品牌:
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- 广告公司:
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- Audi / Tottehnham Hotspur
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- Audi / Tottehnham Hotspur
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- 品牌:
- Audi / Tottehnham Hotspur
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- 品牌:
- Audi / Tottehnham Hotspur
- 广告公司:
- BBH