Charlotte Cook
Business Director at adamandeveddb
London, 英国
标题Angry Birds Live
广告公司
广告战役 Life is For Sharing
广告主 T-Mobile
品牌 T-Mobile
Posted6月 2012
行业领域 电信服务
广告口号 Life is for sharing.
剧情简介 On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing."
媒体类别 案例研究
市场 英国
执行创意总监
文案
美术指导
客户主管
客户经理

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