| 标题 | Tiger Royalty |
| 广告公司 | Happiness Brussels, an FCB Alliance |
| 广告战役 | Tiger royalty |
| 广告主 | Panthera |
| 品牌 | Panthera |
| Posted | 12月 2015 |
| 行业领域 | 动物权利、安全及收养 |
| 剧情简介 | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
| 媒体类别 | 影视 |
| 长度 | |
| Strategic Director | Karen Corrigan |
| CEO Happiness Saigon | Alan Cerutti |
| 创意总监 | André Mota |
| Chief Innovation | Kris Hoet |
| 客户总监 | Pascal Kemajou |
| Graphic Designer | Anna Touvron |
| Web Development | Bliss Interactive |
| 剪辑师 | Philippe Blondeau |
| Film Production Company | Moxy |
| 广告公司制片 | Bart Vande Maele |
| Account Management Happiness Saigon | Livia Lancelot |
| Account Management Happiness Saigon | Nejwa Jacobs |
| 创意总监 | Pieter Claeys |
| 创意总监 | Niek Eijsbouts |
| 创意总监 | Philippe Fass |
| 创意总监 | Geoffrey Hantson |
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