标题 | RubberStamp |
广告公司 | Leo Burnett Tailor Made |
广告战役 | Uno 2017 |
广告主 | DaimlerChrysler |
品牌 | Fiat Uno |
首次发布日期 | 2016 / 11 |
行业领域 | 轿车 |
哲学 | A new campaign created for FIAT has been released by Leo Burnett, comprising of a series of short films that fall under the ‘UnoLab’ concept crafted by the agency. A total of eight short films were run online throughout December. The signature tagline, “A whole lotta car in a single UNO”, the campaign presents the model’s new features; the 2017 UNO was the first car by the automaker to receive the highly awaited three-cylinder Firefly Flex engine. The model is more economical, more powerful and has a higher torque. In addition, the UNO comes with exclusive features such as Hill Holder, a technology that prevents the car from rolling backwards on a hill, Dualogic® Plus Transmission and electric steering with CITY function, which when activated, requires less effort from drivers when steering during maneuvers. With the challenge of presenting all this technology in the UNO, Leo Burnett Tailor Made developed the concept of the UNOLab. A place dedicated to innovation and discoveries, the UNOLab uses the most diverse objects and experiments to test the main features of the car in an unusual and playful way; for example, using a walnut to attest to the efficiency of the Hill Holder, and a rubber duck to show how the anti-crushing power windows work. “The 2017 UNO brings many new features that make it stand out in its category. More than just saying this, we needed to demonstrate this reinvention in an entertaining way,” said João Caetano Brasil, creative director for Leo Burnett Tailor Made. “That’s why we created the UNOlab and a series of experiments that generated content in the most diverse formats for the campaign.” “The objective of the campaign is to show the UNO’s evolution through the reinvention of its standard equipment. In other words, the UNO has become an increasingly technological and comfortable car, while remaining economical and practical,” added João Ciaco, head of brand marketing and communication for FCA. On the air starting November, the campaign also boasts a video teaser – available on Fiat’s social media accounts and channels – a 45-second video in the digital environment, seven digital short films dedicated to the car’s features and a 30′ film for pay TV, which also takes place in the UNOLab universe. |
媒体类别 | 影视 |
长度 | |
Co-president and Chief Creative Officer | Marcelo Reis |
创意总监 | Alexandre Pagano |
创意总监 | João Caetano Brasil |
文案 | Tomas Correa |
美术指导 | Andre Kirkelis |
美术指导 | Jota Marin |
广告公司制片 | Celso Groba |
广告公司制片 | Maria Fernanda Moura |
广告公司制片 | Dudi Ciampolini Bourroul |
Account Team | Denise Millan |
Account Team | Cíntia Mourão |
Account Team | Katia Simonato |
Account Team | Denis Gustavo |
Account Team | Mariah Costa |
Account Team | Giovanna Rodrigues |
Account Team | Luis Alves |
Account Team | Manuela Ceragioli |
Planner | Tiago Lara |
Planner | Gustavo Zilles |
Planner | Leandro Peralta |
Art Buyer | Mauro Moura |
制作公司 | LOBO/Vetor Zero |
导演 | Gabriel Nobrega |
导演 | Ricardo Carelli |
执行制片 | Alberto Lopes |
执行制片 | Sergio Salles |
执行制片 | André Rosa |
剪辑师 | Kaue Kabrera |
剪辑师 | Bruno Carelli |