Lena Lee
Animation Team at copacino + fujikado
Toronto, 加拿大
标题Chillhang
广告公司
广告战役 Chillhang
广告主 14 Hands
品牌 14 Hands
首次发布日期
行业领域 葡萄酒,香槟
哲学 The unbridled spirit of Washington, winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged.
Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks.

14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.
媒体类别 电视
长度
ECD
ACD
文案
Social Content Creator
Head of Production
Project Manager
Production/Animation Production
Director
DP
CD
Illustration
Illustration
Animation Team
Animation Team
Animation Team
Animation Team
Color
Producer
EP
ECD
Editorial
Editor
Sound Dept
Sound Design/Foley/Mix

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