Darren Cole
Head of Design at Host/Havas
North Sydney, 澳大利亚
标题Thick
广告公司
广告战役 The Bottom 100
广告主 FFP
品牌 The Fund for Peace
首次发布日期 2016 / 12
行业领域 机构/公益组织/非盈利组织
哲学 This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR.
结果 The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels.
媒体类别 平面
长度
执行创意总监
执行创意总监
执行创意总监
文案
文案
文案
美术指导
美术指导
Head of Design
Designer
Client Business Sector
客户经理
Print Lead
Designer
Designer
Designer
Designer
Designer
Designer
Studio Artist
Studio Artist
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Social Content
Social Content
Head of Experience
Digital Producer
Digital Producer
Tech Lead
Tech Lead
Tech Lead
Director
Director
Director
Tester
Trading Manager
Chief Executive Officer (CEO)
Head of Consumer
客户经理
客户经理
客户经理
Head of Production
Producer
Editor
Retoucher
Stylist
Executive Director

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