| 标题 | VRecruitment |
| 广告公司 | Finch |
| 广告战役 | VRecruitment |
| 广告主 | Australian Defence Force |
| 品牌 | Australian Defence Force |
| Posted | 11月 2017 |
| 行业领域 | 政府、军队及警察招募 |
| 哲学 | To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers. The problem is the next generation doesn’t see the military as a smart career. Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions. Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner. More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military. |
| 媒体类别 | 互动 |
| 长度 | |
| Agency | Havas Sydney |
| Account Director | Tim Barrett |
| Digital Account Director | Christina Werakso |
| 客户经理 | Kate Spencer-Smith |
| Digital Strategy Director | Bohdi Lewis |
| Strategist | Ed Scrivens |
| Managing Director | Dan Smith |
| 执行创意总监 | Seamus Higgins |
| 执行创意总监 | Stuart Turner |
| Digital Creative Director | Gustavo Vampre |
| Digital Creative Director | Josh Bryer |
| 文案 | Alex Bolderoff |
| 美术指导 | Helen King |
| Head of Design | Darren Cole |
| Designer | Nic Adamovich |
| Deisgner | Amanda Picman |
| Deisgner | Michael Macgregor |
| Print Team Lead | Thea Clausen |
| Producer | Hazel Gibson |
| Director of Applied Technology | Emad Tahtouh |
| Development Lead | Hamish Pain |
| Game Design | Hamish Pain |
| Visual Lead | Andrew Timms |
| Game Design | Andrew Timms |
| Technology Production Assistant | Cara Szabo |
| Applied Technologist | Patrick Barnes |
| Developer | Levi Jacobsen |
| 3D Artist | Benjamin Bray |
| 3D Artist | James Hurlock |
| 3D Artist | Tyler Hinde |
| VFX Artist | Jonte Wendt |
| VFX Artist | Quade Biddle |
| 音效设计公司 | Nylon Studios Sydney |
| 音频工程师 | Stuart Welch |
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