标题 | 125th Anniversary |
广告公司 | Wieden+Kennedy |
广告战役 | 125th Anniversary |
广告主 | National Trust |
品牌 | National Trust |
首次发布日期 | 2020 / 1 |
行业领域 | 古迹、公园及野生动植物的保护 |
剧情简介 | The film invokes the words of co-founder Octavia Hill and recognises that the human need for nature is more vital than ever. Encouraging people to take a step back from the noise and stimulation of modern day living and find a sense of calm, the spot quotes Octavia from 1883: “We all want quiet. We all want beauty. We all need space.” |
哲学 | The campaign is part of the National Trust’s fresh ambition surrounding its 125th anniversary, which will see it becoming carbon neutral by 2030. Stepping up the battle against climate change, the organisation will plant 20 million trees over the next ten years, create green corridors for people and nature near towns and cities and drastically cut the Trust’s carbon footprint. |
媒体类别 | 电视 |
长度 | |
创意总监 | Flo Heiss |
制片 | Rose Fairley |