| 标题 | Game Chaingers |
| 广告公司 | BETC Paris |
| 广告战役 | Game Chaingers |
| 广告主 | UNICEF |
| 品牌 | UNICEF |
| Posted | 11月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
| 媒体类别 | 网站 |
| 广告经理 | Ann Avril |
| 广告经理 | Christine Chevalier |
| 广告经理 | Hubert Chaminade |
| 客户经理 | Catherine EMPRIN |
| 客户经理 | Quentin Derviso |
| 执行创意总监 | Stéphane Xiberras |
| 创意团队 | David Campèse |
| 创意团队 | Tiampa Bamrounsavath |
| 美术指导 | Pierre Jungers |
| 制作公司 | Make Me Pulse |
| Head of Production | Bao Tu-Ngoc |
| Creative Tech | Boris Le-Berre |
| Music Creative Director | Christophe Caurret |
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