标题 | Family Time |
广告公司 | Leo Burnett Middle East & North Africa |
广告战役 | Family Time |
广告主 | McDonald's |
品牌 | McDonald's |
Posted | 10月 2011 |
行业领域 | 餐馆与快餐 |
广告口号 | Family Time Forever |
剧情简介 | Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together. Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally. As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family. Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. |
媒体类别 | 影视 |
执行创意总监 | Peter Bidenko |
创意总监 | Marwan Chahine |
创意总监 | Mohammad Halabi |
联合创意总监 | Haytham Zoghby |
美术指导 | Tariq Ayass |
美术指导 | Anna Maria Aoun |
文案 | Maha Khawaja |
文案 | Clevin Antao |
广告公司制片 | Basma El-Mujtahed |
战略企划总监 | Nicolas Chidiac |
战略企划 | Ali Marashi |
Business Director | Jad Mouhawej |
客户总监 | Rasha Alazem |
制作公司 | Joy Films |
导演 | Karen Cunningham |
制片 | Rita Hachem |
后期制作 | Spitfire Films |
剪辑师 | Andrew Durning |