| 标题 | The Warming Hanger |
| 广告公司 | Mercury360 |
| 广告战役 | The Warming Hanger |
| 广告主 | SAMU Social |
| 品牌 | Samusocial |
| 首次发布日期 | 2011 / 11 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | The warming hanger |
| 剧情简介 | Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter. |
| 哲学 | When times are tough, asking for money doesn’t come easily, so we had to think of an alternative. We partnered up with two dry cleaning chains and placed our clothes-donation pledge on hangers. When people picked up their clothes, they discovered our message which asked them to come back with an old coat for the homeless. |
| 问题 | Each year hundreds of homeless people die of cold. With winter soon approaching and a budget close to zero, Samusocial needed a quick, inexpensive way to help them. |
| 结果 | With a total budget of 645,92euro the campaign had a total reach of 250.000 people. 90 bags of clothes were collected in less than two months and hundreds of homeless people received the help they needed this winter. |
| 媒体类别 | 案例研究 |
| 文案 | George Lupeanu |
| 文案 | Ruxandra Papuc |
| 美术指导 | Daniel Strugariu |
| 创意总监 | Ionut Rusu |
| 执行创意总监 | Liviu Turcanu |
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