Drew Downes
Online Artist at The Butchery
Montreal, 美国
标题Hungry Jack's 'Keeping It Real' Launch Film
广告公司
广告战役 Keeping It Real
广告主 Hungry Jack's
品牌 Hungry Jack's
首次发布日期 2017 / 8
行业领域 餐馆与快餐
广告口号 When a Whopper calls. You Answer
剧情简介 Hungry Jack’s (Australia’s Burger King) kicks off a major campaign ‘Keeping it Real' redefining the brand with a new point-of view on the world. The campaign is all about giving Australians feel-good moments of full-blooded indulgence... In a world gone mad with; food fads, kale smoothies, brakeless bikes and inverted Yoga, Hungry Jack’s stands proud as the home of big, bold, no-bullshit burgers.
哲学 ‘Keeping it Real’ celebrates what has always made the brand stand proud. Hungry Jack’s is the home of big bold, no bullshit burgers, in a world gone slightly mad with food fads and crazes.
问题 Hungry Jack’s have always celebrated being the home of Big Burgers and flame grilling but the category isn’t credibly known for real food, and is often seen as the guilty choice. HJ’s have worked hard over the past 18 months on food improvements to deliver real food using real ingredients like 100% aussie beef, no added hormones in it’s beef and removing all unnatural colours from it’s shakes and desserts. However in order to build true credibility beyond food, and create a connection with the brand, we wanted to reposition Hungry Jack's as a brand that’s about giving all Australians feel-good moments of full-blooded indulgence – no fads, no guilt, just big bold flavours and big bold burgers. Real food, made real good.
媒体类别 电视
长度
后期制作
Chief Marketing Officer (CMO)
首席创意官
Marketing Director
Brand Manager
文案
美术指导
Head of Art
剪辑师
后期制作
后期制作
Grade
音乐
制片
执行制片
摄影指导
导演
Integrated Production
Integrated Production
Integrated Production
Group Account Director
客户总监
Head Of Planning

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