| 标题 | Balding |
| 广告公司 | twofifteenmccann |
| 广告战役 | Dream Recommendations |
| 广告主 | Help Remedies |
| 品牌 | help i can't sleep |
| 首次发布日期 | 2011 / 3 |
| 行业领域 | 非处方药 |
| 哲学 | Dream 9: Specially formulated for persons suffering from age/masculinity worries. |
| 问题 | Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. |
| 结果 | Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. |
| 媒体类别 | Web Film |
| 制作公司 | Tool of North America |
| 音乐公司 | Human |
| 执行创意总监 | Scott Duchon |
| 执行创意总监 | John Patroulis |
| 创意总监 | Paul Caiozzo |
| 创意总监 | Nathan Frank |
| 美术指导 | Paul Caiozzo |
| 美术指导 | Nathan Frank |
| 文案 | Paul Caiozzo |
| 文案 | Nathan Frank |
| 广告公司制片 | Mandie Bowe |
| 广告公司制片 | Joyce Chen |
| 客户主管 | Melissa Hill |
| 导演 | Geordie Stephens |
| 剪辑公司 | Arcade Edit |
| 后期制作 | LifelongFriendshipSociety |
| 特效 | LifelongFriendshipSociety |
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