John Patroulis
Worldwide Chief Creative Officer at Grey
New York, 美国
标题An Open Door
广告公司
广告战役 An Open Door
广告主 Microsoft
品牌 Xbox 360
Posted11月 2009
产品 Forza Motorsport 3
行业领域 视频游戏/电玩控制器
广告口号 Where Dreams Are Driven
剧情简介
This...is an invitation. A summons.


A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids.
It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered.


Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.


In broadcast, we show a variety of live action, open-doored cars in a variety of environments that will seduce anyone who has ever had their imagination captured by a car. At the end of the spot we see this seduction completed by someone getting into a car within Forza game footage, thereby seizing an opportunity to live out dreams that might have otherwise been impossible to realize in the real world.


To make sure that no matter what someone’s passion for motorsport is, they know there is a place for it within Forza Motorsport 3. Which is what “An Open Door” is all about.
媒体类别 电视
长度
市场 墨西哥, 加拿大, 美国, 日本, 法国, 德国, 英国, 意大利, 西班牙, 澳大利亚
制作公司
执行创意总监
执行创意总监
美术指导
文案
广告公司执行制片
导演
剪辑公司
音效设计公司
音乐公司

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