Mike Parsons

Hello. I’m the founder of LaunchPodium.

I play in at the intersection of technology and storytelling. The cross roads of Silicon Valley and Madison Avenue.

I’ve been part of many startups and marketing launches, the first one being a radio internet station in 1997. Yes! That was a little ahead of its time.

I’ve led four advertising and digital agencies and during that time I worked on many large award winning campaigns for clients such as Nike, Levi’s, Microsoft, Xbox, HP, General Motors and Volkswagen.

I love music, storytelling and life hacking.

I founded LaunchPodium because I believe the world needs better stories. To makes us laugh, cry, smarter and to inspire us.

Previously, I was the Chief Immersion Officer at Factory, where we used rapid prototyping to transform the way Fortune 500 companies created new products and services.

During my time on Madison Avenue I managed twofifteenmccann, a creative and strategic agency specializing in media agnostic content and advertising for brands. In Europe I managed Tribal DDB London and Amsterdam and was a member of the DDB UK Executive Board.

At twofifteenmccann and Tribal DDB the agencies have won many global awards for their work. You name it, DA&D Pencils, Cannes Lion’s, Effie’s – even a TED award.

Prior to Tribal DDB Amsterdam, I was the General Manager at MRM Partners Amsterdam. Before joining MRM Partners, I worked in a number of companies including OVEN Digital and Australian Radio Network(Clear Channel).