标题 | Peely Peely |
广告公司 | Leo Burnett |
广告战役 | Peely Peely |
广告主 | McDonald's |
品牌 | McDonald's Monopoly |
首次发布日期 | 2019 / 3 |
行业领域 | 餐馆与快餐 |
剧情简介 | The campaign follows the story of Jon, and the day he realises just how out of the loop he is with this new social phenomenon. Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign. |
哲学 | With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get ‘peeling’ by reminding fans to play again this year, and giving people who don’t often play a reason to get involved. Tapping into the innate truth that people don’t want to miss out on what their friends are doing, the integrated campaign touches upon on the social isolation experienced by people who miss out on what friends, colleagues and family are all aware of when using the universal ‘Peely Peely’ code. The campaign follows the story of Jon, and the day he realises just how out of the loop he is with this new social phenomenon. Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign. Prior to launch, McDonald’s capitalised on the online excitement around the game’s return by flooding their social channels with Peely Peely GIFs and social stickers with the GIFs already clocking over 1.3 million views. This was amplified by influencer activation from RED consultancy from 14th March as the nation gets Peely Peely. |
媒体类别 | 电视 |
长度 | |
音频后期制作 | 750mph |
制作公司 | Biscuit Filmworks UK |
后期制作 | Framestore |
Account Management | Alice Slade |
创意团队 | Danielle Melia |
Senior Creative | Gary Lathwell |
Business Director | Kate Tweed |
客户总监 | Jessica Lyons |
Senior Account Manager | Felicity Davies |
客户经理 | Blake Field |
客户主管 | Thomas Schofield |
客户主管 | Callum Matthews |
Agency TV Producer | Helen Choonpicharn |
首席创意官 | Chaka Sobhani |
创意总监 | Luke Boggins |
创意总监 | Dan McCormack |
项目经理 | Miles Dell |
Digital Director | Jon Sloneem |
Senior Digital Planner | Carl Juresic |
Senior Social Media Manager | Rory O’Neill |
Director, Producer | Phil Horton |
Marketing Director Brand & Experience | Ben Fox |
Marketing Manager | Sam Houlston |
Senior Brand Manager | Stephanie Storey |
ASSISTANT BRAND MANAGER | Emma O’Neill |
Social Media Editor in Chief | William Bonaddio |
Head of Campaigns and Communities | Louise Page |
Strategy Director | Will Butterworth |
战略企划 | Charlie Phillips |
Executive Business Director | Jo Butler |
Client Leadership Associate Director | Lucy Johnson |
Client Leadership & Business Intelligence Manager | Grant Beckley |
Connections Planning Associate Director | Jamie Callaghan |
Connections Planning Associate Director | Tom Kirkham |
Activation Associate Director | Alex Neary |
Activation Manager | Sophia Menelaou |
Activation Manager | Pete Amiri |
客户总监 | Vicky Marshall |
客户经理 | Dilki Weerakoon |
Connections Planning Manager | Bea Spring |
Activation Associate Director | Ediz Osman |
Activation Manager | Sophie Worton |
Activation Manager | Jack Kinnear |
媒介公司 | OMD UK |
媒介公司 | Talon Outdoor |
Agency | The Marketing Store Ltd |
创意总监 | Stephen Bushe |
Senior Designer | Dan Fitzpatrick |
Senior Designer | Lilly Chambers |
Creative Head, Motion | Ben Parsons |
Motion Graphics Art Director | Ivan Brouttet |
Junior Art Director | Melissa Shergold |
文案 | Danielle Grogan |
数字设计 | Carl Fisk |
Group Account Director | Claire Rae |
客户总监 | Bryony Ashman |
Senior Account Manager | Lucille Pfeiffer |
SeniorAccount Manager | Laura-Jane Archer |
Senior Account Manager | Amy Hoffbrand |
客户经理 | Josie Waller |
客户经理 | Laura Serrano Galicia |
客户经理 | Sloane Hamilton |
客户主管 | Rose Butcher |
Head of Games Operations | Jeanette Butler |
Games Operations | Rina Gandhi |
Senior Partnerships Manager | Paul Buckle |
Senior Culture Strategist | Megha Sthankiya |
Social Media Strategist | Georgie Gayler-Thompson |
项目经理 | Kat Burns |
数字项目经理 | Christopher Brooks |
Digital Project Director | Axel Murillo |
Technical Delivery Manager | Dimith De Alwis |
Creative Technology Director | Hils Jakison |
Digital Marketing Agency | Armadillo Marketing |
Client Services Director | Steve Jefferys |
Senior Account Manager | Becky Howell |
Senior Account Manager | Rebecca Naydorf-Hannis |
Planning Director | Fiona Craig |
Digital Experience Director | Rob Pellow |
Head of Data | Nicholas Blake |
Planner | Luke Collins |
Senior Copywriter | Carolyn Carswell |
Lead Designer | Ella Johnson |
Digital Operations Manager | Shane Withers |
Development Lead | Steve Brailey |
PR Agency | The RED Consultancy |
Senior Consultant | Georgie Chapman |
Associate Director | Lucy Hird |
客户经理 | Sophie Kinsella |
Associate Director | Juliette Alexander |
PR Account Executive | Lena Ofosu-Apeasah |
导演 | Michael Downing |
音频后期制作 | Sam Robson |