标题 | Road to the Final |
广告公司 | Wieden + Kennedy Amsterdam |
广告战役 | Road to the Final |
广告主 | Heineken |
品牌 | Heineken |
首次发布日期 | 2013 / 4 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare. |
媒体类别 | 影视 |
长度 | |
Soundtrack | Kalinka |
执行创意总监 | Mark Bernath |
创意总监 | Mark Bernath |
执行创意总监 | Eric Quennoy |
创意总监 | Eric Quennoy |
美术指导 | Craig Williams |
文案 | Zach Watkins |
Head of Production | Erik Verheijen |
广告公司制片 | Jaime Tan |
客户总监 | Clare Pickens |
客户经理 | Jorge Fesser |
Art Buyer | Andrew Koningen |
导演 | Fredrik Bond |
摄影指导 | Roman Vasyanov |
制片 | Alicia Richards |
项目经理 | Jackie Barbour |
执行制片 | Helen Kenny |
剪辑师 | Tim Thornton-Allan |
音效设计公司 | Raja Sehgal |
音乐作曲家 | I. Larionov |
音乐公司 | Mad Planet |
Colorist | Aubrey Woodiwiss |
Colorist | Luke Morrison |
3D Graphics | James Mullholland |
3D Graphics | Nico Domarego |
3D Graphics | Ed Hicks |
3D Graphics | Dan Moore |
3D Graphics | Adam Darrah |
3D Graphics | Joakim Riedinger |
3D Graphics | Jacob Gonzales |
3D Graphics | Ciaran Moloney |
制作 | Paul Schleicher |
制作 | Luis Martin |
摄影师 | Christian Webber |
Associate Post Producer | Javier Perroud |
Planner | Nick Docherty |
Connections Planner | Richard Oldfield |
Group Account Director | Jordi Pont Gasau |
Global Brand Director | Cyril Chazat |
Global Manager | Anuraag Trikha |
Communication Manager | Agnieszka Gorecki |
Business Affairs | Michael Graves |
Assistant Editors | Phil Hignett |
Assistant Editors | Patrick Ryan |
Music Supervisor | Sam Morris |
2D Lead | Jay Bandlish |
2D Artists | James Pratt |
2D Artists | Zoe Cassey-Hayes |
Bumper Director | Nick Rutter |
2D Assistant | Siro Valente |
2D Assistant | Douglas Haynes |
2D Assistant | Andrew Curtis |
3D Lead | David Lawson |
Nuke Artist | Emma White |
3D Rigger | Andreas Greichen |
Matte Painters | Nathan McKenna |
Matte Painters | Kieran Belshaw |
Matte Painters | Jiyoung Lee |
Matte painter | Aurelien Ronceray |