| 哲学 | Brief ExplanationIce cream advertising in-store is focused on one place – the chiller. This makes it a cluttered environment, where every ice cream brand fights for the customer’s attention.By creating a range of miniature meals and placed them on shelves beyond the chiller, we were able to directly engage, disrupt and influence the customer in their purchase process, and drive them towards the chiller, and towards a Memphis Meltdown.We turned the store aisles, with our miniatures, into an anything but standard media channel.The Case study titled Leave Room [video] was done by Colenso BBDO Auckland advertising agency for product: Tip Top (brand: George Western Foods) in New Zealand. It was released in Aug 2015. |