Coca-Cola - "Christmas Always Finds Its Way (Trailer)"

OpenX New York, 美国

奖项

5135

品牌: Coca-Cola
国家: 美国

广告主: Coca-Cola Company

标题	Christmas Always Finds Its Way (Trailer)
广告公司	OpenX
广告战役	Christmas Always Finds Its Way
广告主	Coca-Cola Company
品牌	Coca-Cola
首次发布日期	2022 / 12
行业领域	软饮料，奎宁水
哲学	Coca-Cola has today announced the launch of its first ever Christmas Anthology film series, under a new creative platform, ‘Real Magic Presents’. ‘Real Magic Presents’ will see the brand producing new films in different formats all centered around one premise: to share and celebrate stories of human connection, told in magical ways. Coca-Cola’s first ‘Real Magic Presents’ film production and Christmas anthology - “Christmas Always Finds Its Way” - is the product of an exciting creative collaboration with world-class partners and talent. Launched today on Prime Video, the anthology consists of three short films, produced by ACADEMY AWARD™ winning filmmakers, Brian Grazer and Ron Howard’s Imagine Entertainment. “Through ‘Real Magic Presents’, Coca-Cola is continuing the promise of the ‘Real Magic’ platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, Category President, Coca-Cola ™. “Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also - in finding new ways to connect with new audiences - its future too.” To create the anthology, the team tapped production company PRETTYBIRD’s roster for its award-winning directors Vellas (Brazil), JB Braud (France) and Alex Buono (US). The diverse stories, ‘Alma’, ‘Les Petits Mondes De Noël’ and ‘Christmas Bites’, are each set in a different continent but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections. ‘Alma’ (12 mins) is a set in a town in Mexico, famous for making Christmas decorations for the world all year-round. They no longer feel the magic of Christmas, until an event happens to reignite the magic. This short film is directed by multi award-winning Brazilian director, Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series. ‘Les Petits Mondes De Noël’ (11 mins) is a romantic love story that unfolds between two estranged lovers working at a neighboring record and bookstore in Paris, who rekindle their connection as they create their decorative holiday window displays. Parisian director, JB Braud has earned critical acclaim for his short film In the Still Night (2019) and Apple’s shot on iPhone campaign Le Peintre (The Painters) (2021). ‘Christmas Bites’ (10 mins) is a comedy set in America around a vampire who meets his girlfriend's parents for the first time, and what happens when he meets his long-time rival, Santa. It is directed by OSCAR™ and Emmy® -nominated American filmmaker, Alex Buono, critically acclaimed for his Netflix series Russian Doll (Season 2), Hulu’s gonzo sci-fi/action/comedy series, Future Man, and Comedy Central’s Detroiters. Coca-Cola, led by its team in Latin America, partnered with OpenX from WPP in the creative development and production of the Christmas Anthology Series. Imagine Entertainment partnered with PRETTYBIRD to produce the films with acclaimed filmmakers from around the world. From today (7th December), customers in select countries with a Prime membership or Prime Video subscription will be able to view the Coca-Cola “Christmas Always Finds Its Way” Anthology as well as eligible non-members, through a free trial.
媒体类别	Branded Content
长度	30 seconds
市场	阿根廷
后期制作	Significant Others
剪辑公司	Final Cut
Music / Sound Design	Machine Sound
Production Partner	Imagine Entertainment
制作公司	Prettybird
广告经理	Pratik Thakar
广告经理	Elif Kaypak
广告经理	Adriana Knackfuss
广告经理	Luciana Mendes
广告经理	Erika Wolthers
广告经理	Pilar Echeverria
广告经理	Mauro Rodriguez
广告经理	Monica Vazquez
1st AD	Khucame Morales
1st AD	Jason C. Brown
1st AD	Tomáš Pavlacký
Production Service Company	Unit+Sofa
Production Service Company	The Lift
执行制片	Fady Salameh
执行制片	Jose Barrera
执行制片	Fuad Abed Dalton
广告经理	Ana Barbara Levinspuhl
广告经理	Luis Pedro Estrada
广告经理	Julieta Sanchez
广告经理	Gabriela Díaz-Del-Castillo
广告经理	Annamaria Gazda
Managing Partner	Agi Varanyi
Global Business Director	Bridget Yeates
Global Business Director	Harriette Hanson
客户总监	Jack Barber
SVP, Account Director	Elvia Ortiz
Project Director	Kerrie Braithwaite
Project Director	Courtney Borg
Worldwide Chief Creative Officer	Javier Campopiano
President & Regional Chief Creative Officer	Diego Medvedocky
执行创意总监	Brent Singer
Creative Director – Head of Art	Costanza Rossi
首席创意官	Alejandro Devoto
创意总监	Jessica Bass
创意总监	Talia Rapp
联合创意总监	Manuel Castillo
联合创意总监	Enrique Torguet
Chief Strategy Officer	Raquel Chicourel
Global Head of Strategy	David Toussaint
Strategy Director	Donna Yan
Chief Production Officer	James McPherson
广告公司执行制片	Brooke Kaylor
广告公司执行制片	Saul Metnick
广告公司执行制片	Maxine Hose
广告公司制片	Megan Swan
广告公司制片	Kelsey Longo
SVP, Director Business Affairs	Stephen Bernstein
Senior Business Affairs Manager	Angelique Vargas
VP, Head of Talent	Natasha Howell
Director of Music Production	Kurt Steinke
Director of Print Production	Debbie Joyce
EVP, Branded Entertainment	Marc Gilbar
Development Coordinator	Katherine Guerra
SVP, Documentaries	Meredith Kaulfers
President	Ali Brown
Vice President of Development	Mike Rosen
Director of Production	Tracy Hauser
Production Supervisor	Brian Lierk
Post-production Producer	Miles Barfield
Counsel, Business & Legal Affairs	Alysia Anderson
导演	Alex Buono
导演	JB Braud
导演	VELLAS
摄影指导	Matthew Jensen
摄影指导	Andre Chemetoff
摄影指导	Khalid Mohtaseb
Line Producer	Geoff Walker
Line Producer	Doochy Moult
Line Producer	Helena Medina
Production Supervisor	Aaron Bredley
制作经理	Israel Mijangos
制作经理	Martina Petříková
制作设计师	Justin Dragonas
制作设计师	Lucie Amossé
制作设计师	Taisa Malouf
制作设计师	Claudio Castelli
Casting Director	Jill Anthony Thomas
Casting Director	Paulina Maqueda
Casting Director	Michael Illel
Casting Director	Antione Guthman
Mix	Alex Bingham
Sound Designer	Nigel Manington
Foley Record & Edit	Philip Clements
Audio Assistant	Chas Langston
Audio Assistant	Michele Covio
Original Composition & Arrangement	Eleni Hassabis
Sound Design + Dialogue Edit	Jack Goodman
Original Composition & Arrangement	Brice Cagan
Sound Design + Dialogue Edit	James Cobbold
Original Composition & Arrangement	Chris Hill
Audio Executive Producer	Matej Oreskovic
Audio Senior Producer	Andi Lewis
Managing Director	Justin Brukman
Executive Post Producer	Alyssa St. Vincent
Head of Production	Julia Johnson
Post-production Senior Producer	Tricia Chatterton-Goldrick
Post-production Senior Producer	Irka Seng
Editing Managing Director	Justin Brukman
Editorial Company Executive Producer	Sarah Roebuck
Head of Production	Penny Ensley
Editorial Producer	Jamie Nagler
剪辑师	Patrick Colman
Assistant Editor	Chris Rizzo
剪辑师	Adriana Legay
Assistant Editor	Micah Chase
剪辑师	Antonio Gómez-Pan
Assistant Editor	Alyce Muhammad
Apprentice Editor	Gerardo Regalado
Color Grade Company	Trafik
Colorist	Dimitri Zola
Sr. Executive Producer, Color	Meghan-Lang Bice
Color Producer	Julia King
Color Assist	Taylor Pool
VFX Company	Nash
VFX Supervisor	Cirilo Bonazzi
VFX Producer	Flavia Gannam
VFX Artist	Andre Neumann
VFX Artist	Alice Villela
VFX Artist	Luiz Fernando Tavares Alves
VFX Artist	Rafael Assoni
VFX Artist	Rafael Jimenez
VFX Artist	Renata Prado
CG Artist	caio sorrentino
CG Artist	Fagmario Gomes Rodrigues
CG Artist	Tomás Piccinini
Conform Artist	Gabriel Bittencourt
VFX Company	Ingenuity Studios
Creative Director / VFX Supervisor	Gabriel Regentin
Executive VFX Supervisor	Grant Miller
VFX Producer	Paul Anton
Lead Animator	Steven A Bellin
FX Artist	Hui Li
FX Artist	David Gurrola Garcia
CG Lead	Paul Baran
Matchmove Lead	Rebecca McKee
Comp Lead	Hugo Martin Sanchez Aguire
VFX Editor	Andy Gomez
Lead Pipeline TD	Andrew Hsu
Lead Data Wrangler	Christopher Kornosky
Agency	Grey New York
Agency	WPP Group