James McPherson
SVP Associate Director of Film Production at GREY GLOBAL
NYC, 美国
标题Sacrifice
广告公司
广告战役 Sacrifice
广告主 Constellation Brands, Inc.
品牌 Modelo
首次发布日期 2022 / 11
行业领域 啤酒,苹果酒
哲学 With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
媒体类别 电视
长度
广告经理
广告经理
广告经理
广告经理
广告经理
执行创意总监
执行创意总监
创意总监
Junior Copywriter
Junior Art Director
项目经理
Chief Production Officer
执行制片
VP, Business Affairs
EVP Account Director
VP, Account Director
Senior Account Executive
Executive Strategy Director
Strategy Director
Strategy Director, Data
Data Strategist
Production Partner SKUNK
导演
摄影指导
后期制作
剪辑师

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