| 标题 | Presentation |
| 广告公司 | Saatchi & Saatchi Argentina |
| 广告战役 | Norte The Best Excuse Ever |
| 广告主 | AB Inbev |
| 品牌 | Norte Beer |
| Posted | 6月 2011 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together. |
| 媒体类别 | 影视 |
| 长度 | |
| 执行创意总监 | Maxi Itzkoff |
| 执行创意总监 | Mariano Serkin |
| 创意总监 | Fernando Militerno |
| 美术指导 | Maxi Borrego |
| 文案 | Diego Gueler |
| 广告公司制片 | Adrian Aspani |
| 广告公司制片 | Camilo Rojas |
| 广告公司制片 | Lucas Delenikas |
| 客户总监 | Jaime Vidal |
| 客户总监 | Patricia Abelenda |
| 制作公司 | Primo |
| 导演 | Felipe & Pancho |
| 执行制片 | Caro Cordini |
| 摄影指导 | Leandro Filloy |
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