哲学 | Grey Argentina client Viacom was launching its TV Movie Channel, Paramount. Diego Medvedocky, VP Regional Creative Director Grey Latin America, explains the idea behind the campaign “ We are all surrounded by actors. That person who pretended not seeing see you, and keeps walking to avoid saying hello. The taxi driver who knows he still owes you part of the change, but smiles instead of giving it back to you. The boss, whom every time you ask for a raise replies “this is not really a good time”. In this world, there is a TV channel where you can find lots of those kind of people who actually became millionaires by doing the same thing. |