Sylvia Panico
Globall Chief Operating Officer (COO) at David The Agency
São Paulo, 巴西
标题African
广告公司
广告战役 Ethnicity
广告主 Millward Brown
品牌 Millward Brown
首次发布日期 2011 / 5
行业领域 顾问、研究与分析公司
广告口号 Ethnicity
哲学 Campaign signed by Y&R agency shows how is possible, using surveys, to clear doubts and understand controversial topics
Any topic, even the toughest to deal with or to understand, can be translated and explained using a graphic. This is the concept that guides the new ad campaign created by Young & Rubicam for the Millward Brown Brazil’s Survey Institute. The action named “Ethnicity” has three press ads – “Muslin”, “Jewish” e “African” – and uses clean and sharp language to bring a new vision about controversial topics and highlight the importance of the studies of the advertiser, in order to break some preconceived ideas.
The first ad transforms a muslim veil into a graphic which makes it clear that one should not generalize on the Islam religion followers. The ad “Jewish” shows a kipa as a graphic and compares the proportion between the palestian territories and the jew ones in 1916 and today.
The last of the series shows a typical African girl wearing a round earring similar to a pie chart, mostly blue, with a tiny red slice. Beside it, the subtitles explain: the red slice corresponds to the number of men who believe on sex relations with a virgin can cure an HIV positive. The blue part corresponds to the vast majority that doesn’t believe it. The green color, which is not in the earring corresponds to men who have healed from AIDS after having sex relations with a virgin: in other words, none. All the ads show the campaign’s signature “A graphic says it all. Millward Brown”. 
媒体类别 杂志
客户主管
客户企划
客户企划
客户企划
客户总监
广告公司制片
摄影师
执行创意总监
创意总监
创意总监
文案
美术指导

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