标题 | The Leica Bauhaus Workshops |
广告公司 | Arnold Worldwide NY |
广告战役 | The Leica Bauhaus Workshops |
广告主 | Leica |
品牌 | Leica |
Posted | 7月 2020 |
行业领域 | 照相机与摄像机 |
哲学 | To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces. |
媒体类别 | 海报 |
首席创意官 | Icaro Doria |
首席创意官 | Sean McBride |
执行创意总监 | Fred Saldanha |
执行创意总监 | Max Geraldo |
创意总监 | Guilherme Racz |
创意总监 | Lucas Casão |
美术指导 | Rafael Beretta |
文案 | Vinicius Fernandes |
制片 | Nicole Hollis-Vitale |
Print Producer | Jim Spadafora |
Print Producer | Vicki Shaughnessy |
摄影师 | Jonathan Walley |
Sculptor | Marcio José Calvo |
插图画家 | Paula Padilha |
插图画家 | Andreza Racz |