Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, 美国
标题The Leica Bauhaus Workshops
广告公司
广告战役 The Leica Bauhaus Workshops
广告主 Leica
品牌 Leica
Posted7月 2020
行业领域 照相机与摄像机
哲学 To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
媒体类别 海报
首席创意官
首席创意官
执行创意总监
执行创意总监
创意总监
创意总监
美术指导
文案
制片
Print Producer
Print Producer
摄影师
Sculptor
插图画家
插图画家

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