标题 | Safety Wi-Fi |
广告公司 | Leo Burnett Tailor Made |
广告战役 | Safety Wi-Fi |
广告主 | Fiat |
品牌 | Fiat |
首次发布日期 | 2015 / 5 |
行业领域 | 其他 |
剧情简介 | Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat. The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015. |
媒体类别 | 案例研究 |
长度 | |
市场 | 巴西 |
客户经理 | Cíntia Mourão |
客户经理 | Eduardo Crepaldi |
客户经理 | Caio Perez |
创意总监 | Eduardo Battiston |
Planning Team | Tiago Lara |
Planning Team | Rafael Camilo |
Planning Team | Marco Farah |
执行创意总监 | Marcelo Reis |
创意总监 | Márcio Juniot |
创意总监 | Pedro Utzeri |
美术指导 | Vitor Menezes |
Graphic Producer | Zezinho Lima |
Graphic Producer | Rodrigo Lima |
Graphic Producer | Ricardo Sotelo |
Graphic Producer | Rosilene Ribeiro |
文案 | Alexandre Freire |
动作设计 | Christian Balzano |
Media Manager | Fernando Salles |
Media Manager | Daniela Franco |
Media Manager | Paulo Pereira |
Media Manager | Fernando Bombonatti |
Media Manager | Nathalia Si |
首席创意官 | Fred Saldanha |
美术指导 | Maicon Pinheiro |
创意总监 | Marcelo Bruzzesi |
剪辑师 | Paulo Staliano |
文案 | Pedro Furtado |
音效制作 | Wilson Simoninha |
音效制作 | Jair Oliveira |
音效制作 | Rodrigo Monteiro |
音效制作 | Pedro Caldas |
音效制作 | Dionisio Dazul |