Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, 美国
标题Safety Wi-Fi
广告公司
广告战役 Safety Wi-Fi
广告主 Fiat
品牌 Fiat
首次发布日期 2015 / 5
行业领域 其他
剧情简介 Psychologists say that the best way to change someone’s behavior is by either giving them some form of punishment or a reward. We chose the latter. And so we installed a system that offers free Wi-Fi in Fiat taxicabs. But with one slight catch: the Wi-Fi only worked if the passengers had their seatbelt buckled up. The communication inside those taxicabs explained how the system worked and also the importance of wearing seatbelts in the back seat.
The Case study titled Safety Wi Fi was done by Leo Burnett Tailor Made Sao Paulo advertising agency for brand: Fiat in Brazil. It was released in the May 2015.
媒体类别 案例研究
长度
市场 巴西
客户经理
客户经理
客户经理
创意总监
Planning Team
Planning Team
Planning Team
执行创意总监
创意总监
创意总监
美术指导
Graphic Producer
Graphic Producer
Graphic Producer
Graphic Producer
文案
动作设计
Media Manager
Media Manager
Media Manager
Media Manager
Media Manager
首席创意官
美术指导
创意总监
剪辑师
文案
音效制作
音效制作
音效制作
音效制作
音效制作

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