| 标题 | Donate For Children |
| 广告公司 | . |
| 广告战役 | Donate Your Fame |
| 广告主 | Grupo de Apoio ao Adolescente e à Criança com Câncer |
| 品牌 | GRAACC |
| Posted | 6月 2012 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | How 10 children got 24 million fans in one day? On November 23th, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kids request and donated their Twitter profiles with thousands of followers. Each kid took over 1 celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC. The children’s tweets impacted 24 million users – same number as Lady Gaga’s followers. This is the most successful fundraising digital campaign in the history of GRAACC. |
| 媒体类别 | 案例研究 |
| 美术指导 | Joao Lovise |
| 美术指导 | Bernardo Correa |
| 美术指导 | Igor Balero |
| 美术指导 | Fernando Passos |
| 文案 | Claudia Pimenta |
| 文案 | Flavio Tamashiro |
| 文案 | Nicolas Vendramini |
| 创意总监 | Reinaldo Cesar |
| 创意总监 | Alexandre Ravagnani |
| 创意总监 | Marcos Ribeiro |
| 执行创意总监 | Fred Saldanha |
| 首席创意官 | Anselmo Ramos |
| 执行创意总监 | Claudio Lima |
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