| 标题 | Bridal |
| 广告公司 | McKinney |
| 广告战役 | Dare To Be Devoted |
| 广告主 | Jared® Jewelers |
| 品牌 | Jared® Jewelers |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 珠宝首饰 |
| 哲学 | Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth. The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year. You can view "Bridal" here: https://wdrv.it/7d9f404be |
| 媒体类别 | 电视 |
| 长度 | |
| VP, Marketing | Alan Gravely |
| Executive Director of Print and Advertising | Chris Dralle |
| Director, Client Services | Shelly Morton |
| 首席创意官 | Jonathan Cude |
| 集团创意总监 | Jenny Nicholson |
| 集团创意总监 | Will Dean |
| 美术指导 | Kathryn Moffitt |
| Group Account Director | Gretchen Walsh |
| Account Director | Lindsley Laham |
| 客户主管 | Melanie Wallace |
| EVP, Director Content | Regina Brizzolara |
| SVP, Executive Producer | Josh Eggleston |
| Print producer | Carolyn Petty |
| 制作公司 | Golden Heart Films |
| Global President of Commercials & Branded | Davud Karbassioun |
| 执行制片 | Hillary Rogers |
| Director | Ryan Booth |
| Producer | Jennifer Haberstock |
| Director Of Photography | Natalie Kingston |
| Editorial | Cut+Run |
| Editor | Sean Fazende |
| Producer | Marcia Wigley |
| Managing Director | Lauren Hertzberg |
| Post FX | MPC |
| 执行制片 | Mathew Loranger |
| Producer | Anna Kravtsov |