Marcia Wigley
Head of Production at Whitehouse Post
New York, 美国
标题Bridal
广告公司
广告战役 Dare To Be Devoted
广告主 Jared® Jewelers
品牌 Jared® Jewelers
首次发布日期
行业领域 珠宝首饰
哲学 Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.

You can view "Bridal" here: https://wdrv.it/7d9f404be
媒体类别 电视
长度
VP, Marketing
Executive Director of Print and Advertising
Director, Client Services
首席创意官
集团创意总监
集团创意总监
美术指导
Group Account Director
Account Director
客户主管
EVP, Director Content
SVP, Executive Producer
Print producer
制作公司
Global President of Commercials & Branded
执行制片
Director
Producer
Director Of Photography
Editorial
Editor
Producer
Managing Director
Post FX
执行制片
Producer

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