标题 | Thinking of You Live |
广告公司 | pd3 |
广告战役 | Thinking of You Live |
广告主 | O2 |
品牌 | O2 |
首次发布日期 | 2011 / 4 |
行业领域 | 个人无线通讯 |
剧情简介 | Thanks to perfect planning by a team of 70 crew members over a two week period, 399 fans departed the venue in a single spontaneous flash exit, leaving an unsuspecting and shell-shocked Katie to enjoy a dedicated, one-on-one performance of Tinie’s latest single, Wonderman. |
问题 | The activity is the first known example of a ‘flash exit’ – the reverse of a flash mob – designed to spontaneously empty busy public spaces in seconds. The flash exit was created as part of O2’s Thinking of You campaign, aimed at showing customers how valued they are by O2. In the meticulously planned performance, Katie Hobbs, 23 from Southampton, was picked from thousands of hopefuls who applied via Facebook to participate in what was billed as ‘a live video performance’. What began as an intimate gig for 400 fans was transformed in a matter of seconds into the most exclusive concert the pop superstar has ever played. |
媒体类别 | 电视 |
更多信息 | www.thinkingofkatie.co.uk |
制作公司 | Serious Pictures |
创意总监 | Pia Chaudhuri |
创意总监 | Mo Saha |
客户企划 | Alice Driscoll |
广告公司制片 | Russell Taylor |
Media Agency | Zenith Optimedia |
Media Planner | Kay Tasker |
导演 | Phil Griffin |