Pia Chaudhuri
Creative Director at One Green Bean
Sydney, 澳大利亚
标题Thinking of You Live
广告公司
广告战役 Thinking of You Live
广告主 O2
品牌 O2
首次发布日期 2011 / 4
行业领域 个人无线通讯
剧情简介  Thanks to perfect planning by a team of 70 crew members over a two week period, 399 fans departed the venue in a single spontaneous flash exit, leaving an unsuspecting and shell-shocked Katie to enjoy a dedicated, one-on-one performance of Tinie’s latest single, Wonderman.
问题 The activity is the first known example of a ‘flash exit’ – the reverse of a flash mob – designed to spontaneously empty busy public spaces in seconds. The flash exit was created as part of O2’s Thinking of You campaign, aimed at showing customers how valued they are by O2.
 
In the meticulously planned performance, Katie Hobbs, 23 from Southampton, was picked from thousands of hopefuls who applied via Facebook to participate in what was billed as ‘a live video performance’. What began as an intimate gig for 400 fans was transformed in a matter of seconds into the most exclusive concert the pop superstar has ever played.
媒体类别 电视
更多信息 www.thinkingofkatie.co.uk
制作公司
创意总监
创意总监
客户企划
广告公司制片
Media Agency
Media Planner
导演

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