The Field Museum - "Brand Identity – Window into the World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, 美国

6300

标题	Brand Identity – Window into the World
广告公司	Leo Burnett Chicago
广告战役	Brand Identity – Window into the World
广告主	The Field Museum
品牌	The Field Museum
首次发布日期	2018
行业领域	博物馆与古迹
哲学	The introduction of a new Field Museum brand comes at an important time. This year, the museum’s 125th anniversary, is a galvanizing moment to clarify who we are, what we do and what we stand for. At a time when people are coming together to acknowledge the importance of the scientific community, the Field is putting a stake in the ground as a forward-thinking leader in scientific discovery. The new wordmark illustrates a purposeful change, helping transform the brand’s image from passive to active and strong.
媒体类别	案例研究
长度	120 seconds
Agency Account Supervisor	Monica Stahl
Agency Account Director	Bob Raidt
Agency Account Director	Sarah Paulsen
Agency Planning Director	Jaime McGill
Global Chief Creative Officer	Mark Tutssel
Chief Creative Officer	Britt Nolan
联合创意总监	Pete Lefebvre
文案	Pete Lefebvre
Design Company	Leo Burnett, Chicago
Design Director	Rob Schellenberg
Design Director	Kyle Poff
Design Director	Natalia Kowaleczko
Head of Design	Alisa Wolfson
Designer	Scott Cress