| 标题 | Meet Blank |
| 广告公司 | Pereira O'Dell |
| 广告战役 | Crazy Combinations |
| 广告主 | Mattel, Inc. |
| 品牌 | Scrabble |
| 首次发布日期 | 2012 / 12 |
| 行业领域 | 玩具与游戏 |
| 广告口号 | Bringing Letters and People Together |
| 剧情简介 | Meet the personalities behind the Scrabble tiles in these global brand television spots. The spots aired in France, Latin America, Spain Germany and Mexico and feature Scrabble characters “P”, “Q” and “Blank” who struggle with their worth as part of words. In one spot a Lonely Q (worth a whopping 10 points) tries to find letters he can be next to, while in another spot, the universal Blank is a self proclaimed man of the world with infinite possibilities. This quirky campaign assigns personality characteristics to Scrabble tiles which is a new twist in how we have marketed the game previously. So the next time you say your Scrabble tiles are useless, think about how that makes them feel. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Jaime Robinson |
| 创意总监 | Arício Fortes |
| 创意总监 | Paulo Coelho |
| 美术指导 | Keli Linehan |
| 文案 | Charlie Wolff |
| 广告公司制片 | Jeff Ferro |
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