标题 | Moca Rebrand |
Brief | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
广告公司 |
Leo Burnett Toronto
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广告战役 |
Moca Rebrand
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广告主 |
Museum of Contemporary Art (MOCA)
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品牌 |
MOCA Visits and Membership to the museum
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Posted | 11月 2019 |
行业领域 | 企业传播
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剧情简介 | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
问题
| MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city. |
媒体类别 |
案例研究
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首席创意官 |
Judy John
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创意总监 |
Steve Persico
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创意总监 |
Lisa Greenberg
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创意总监 |
Anthony Chelvanathan
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文案 |
Steve Persico
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美术指导 |
Anthony Chelvanathan
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美术指导 |
Man Wai Wong
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设计师 |
Man Wai Wong
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设计师 |
Ryan Crouchman
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插图画家 |
Hanna Tapang
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插图画家 |
Hanna Tapang
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Developer |
Karen Steinberg
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Developer |
Karen Steinberg
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广告公司制片 |
Franca Piacente
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广告公司制片 |
Franca Piacente
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广告公司制片 |
Tania Gaudio
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广告公司制片 |
Sabrina DeLuca
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广告公司制片 |
Alex Postans
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Print Producer |
Carly Moreau
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Print Producer |
Carly Moreau
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Print Producer |
Carly Moreau
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客户总监 |
Allison Litzinger
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客户总监 |
Allison Ballantyne
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客户主管 |
Dorota Wierzbicki
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客户主管 |
Dorota Wierzbicki
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客户主管 |
Dorota Wierzbicki
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客户主管 |
Milly Benko
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客户主管 |
Milly Benko
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客户主管 |
Milly Benko
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客户主管 |
Wendy Richardson
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首席创意官 |
Brent Nelsen
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客户企划 |
Tahir Ahmad
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客户企划 |
Tahir Ahmad
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摄影师 |
Mike Tjioe
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