| 标题 | PENCIL |
| 广告公司 | DDB Berlin |
| 广告战役 | Lives way more interesting than yours. |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 轿车 |
| 剧情简介 | The great majority of us are not as adventurous and well-traveled as we might think we are.In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this simple but powerful insight, we created a campaign that tells the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives. |
| 媒体类别 | 平面 |
| Creative Managing Director | Myles Lord |
| 执行创意总监 | Gabriel Mattar |
| 创意总监 | Ricardo Wolff |
| 文案 | Patrik Lenhart |
| Business Director | Susanne Pluemecke |
| 文案 | Pedro Lourenço |
| 美术指导 | José Filipe Gomes |
| 美术指导 | Nadine Kunst |
| 摄影师 | Zé Anderson |
More Work
SEE ALLCan Do Decoded (80s)
- 品牌:
- O2
- 广告公司:
- Serviceplan Bubble
LIGHTER
- 品牌:
- Volkswagen
- 广告公司:
- DDB Berlin