标题 | Shark Dive |
广告公司 |
FCB Lisbon
|
广告战役 |
Don't text and drive
|
广告主 |
ACAM Drivers Safety Association
|
品牌 |
ACAM Drivers Safety Association
|
首次发布日期 |
2016 / 2
|
行业领域 | 消费者及公共服务
|
广告口号 | Don't text and Shark Dive. Don't text and drive. |
剧情简介 | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
哲学 | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
问题
| Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
结果 | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
媒体类别 |
海报
|
美术指导 |
Ian Guimarães
|
文案 |
Viton Araùjo
|
首席创意官 |
edson athayde
|
Chairman |
Luis Silva Dias
|
插图画家 |
Ian Guimarães
|