概要
Chris Jaques began his advertising career with D'Arcy and Lowe in London, before deciding that Asia was rapidly becoming the world's most exciting region.
Chris was appointed CEO of Bates Asia in 1993, leading the network to become 'Asia's Agency of The Year' in both 1993 and 1996, before he was persuaded to become Chairman of BBDO Asia Pacific in 1997.
After turning BBDO into one of Asia's most dynamic and creative networks, Chris moved to London as President of Ammirati Puris Lintas Europe, before returning to Asia in 2003 as Chriaman & CEO of Young & Rubicam and Wunderman Asia Pacific.
Chris revitalized the Y&R companies in Asia, and was promoted to become CEO of Y&R North America. However, the combination of Asia's dynamism and M&C Saatchi's entrepreneurial spirit proved impossible to resist.
Chris became CEO of M&C Saatchi Asia in 2007.
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Positions
Traveling Around Amazing Places
On Sabbatical, Jan-Dec 2016
January 2016 - Present (8年3个月)
Chris Jaques resigned from M&C Saatchi in 2015, so that he could spend all of 2016 traveling around some of the world's most wonderful places.
When he's finished, he'll start something new and exciting - somewhere new and exciting.
When he's finished, he'll start something new and exciting - somewhere new and exciting.
Business Leadership:
- Delivered a 21x profit growth in 7 years - growing OP by a massive 2,100% between 2007-2014
- Increased Operating Profit Margin from 2.6% (2007) to 32% (2014)
- Created a radically innovative Business Strategy, completely re-positioning the company
- Closed 8 under-performing legacy businesses
- Removed all Regional resources
- Changed the Management Team in every M&C Saatchi office, except one
- Drove a massive upgrade in Management Talent
- Launched major new businesses in: Japan, China, India, Singapore + Digital, Social & Mobile
- Transformed Revenue Growth through a disciplined, focused New Business Strategy & Plan
Client Partners:
AIA, ANZ, Axiata, Bank of Singapore, Celcom, Cerebos, CLP, Honda, Jaguar, Landrover, Mandarin Oriental Hotel Group, Malaysia Airlines, Melco Crown Entertainment, Microsoft, Mitsubishi, Pernod Ricard, Pola, RBS, Sands China, Sony, Tmall, Tourism Malaysia, VW etc
- Delivered a 21x profit growth in 7 years - growing OP by a massive 2,100% between 2007-2014
- Increased Operating Profit Margin from 2.6% (2007) to 32% (2014)
- Created a radically innovative Business Strategy, completely re-positioning the company
- Closed 8 under-performing legacy businesses
- Removed all Regional resources
- Changed the Management Team in every M&C Saatchi office, except one
- Drove a massive upgrade in Management Talent
- Launched major new businesses in: Japan, China, India, Singapore + Digital, Social & Mobile
- Transformed Revenue Growth through a disciplined, focused New Business Strategy & Plan
Client Partners:
AIA, ANZ, Axiata, Bank of Singapore, Celcom, Cerebos, CLP, Honda, Jaguar, Landrover, Mandarin Oriental Hotel Group, Malaysia Airlines, Melco Crown Entertainment, Microsoft, Mitsubishi, Pernod Ricard, Pola, RBS, Sands China, Sony, Tmall, Tourism Malaysia, VW etc
Business Leadership:
- Grew the Operating Profit of Y&R's Asian Offices by more than 200% in two years (2003-2005)
- Increased Operating Profit Margin from 10.5% to 16.5% in two years (2003-2005)
- Established a powerful new Strategic Plan, Company Positioning and Company Culture
- Removed entire Regional Management Team in Singapore
- Became the world's first International Network to locate its Regional HQ in China
- Upgraded Local Management Teams throughout the Region
- Transformed New Business Performance across the Network
- Opened new offices in important emerging locations (Indonesia, Indochina)
- Promoted to CEO of Y&R North America in 2006, responsible for revenues of US$240 million+
Client Partners:
Air Asia, Asia Pacific Breweries, Astro, Bank of Singapore, Caltex/Chevron, Campbell's, Cerebos, Citibank, Colgate, Diageo, Ford, Jaguar, Landrover, LG, Microsoft, Motorola, Nokia, Samsung, Singapore Tourism Board, Singtel, Sony, Volvo etc
- Grew the Operating Profit of Y&R's Asian Offices by more than 200% in two years (2003-2005)
- Increased Operating Profit Margin from 10.5% to 16.5% in two years (2003-2005)
- Established a powerful new Strategic Plan, Company Positioning and Company Culture
- Removed entire Regional Management Team in Singapore
- Became the world's first International Network to locate its Regional HQ in China
- Upgraded Local Management Teams throughout the Region
- Transformed New Business Performance across the Network
- Opened new offices in important emerging locations (Indonesia, Indochina)
- Promoted to CEO of Y&R North America in 2006, responsible for revenues of US$240 million+
Client Partners:
Air Asia, Asia Pacific Breweries, Astro, Bank of Singapore, Caltex/Chevron, Campbell's, Cerebos, Citibank, Colgate, Diageo, Ford, Jaguar, Landrover, LG, Microsoft, Motorola, Nokia, Samsung, Singapore Tourism Board, Singtel, Sony, Volvo etc
Chairman, Asia Pacific
BBDO
1997 - 2000 (3年)
Business Leadership:
- Grew the Revenues of BBDO Asia by more than 350% in 2 years
- Changed Management in 8 out of the Network's 10 offices within 12 months
- Cancelled BBDO's Joint Venture Partnerships in 6 countries within 18 months
- Created BBDO's globally-awarded businesses in Manila, Bangkok & Jakarta
- Acquired I&S - one of Japan's largest agencies - to create I&S BBDO
- Launched unique industry models: The Hub and The Orchard Group
- Led massive New Business wins across the region
- Chris Jaques was voted Asia's 'Advertising Person of the Year' in 1998 by Media Magazine
Client Partners:
Bayer, Campbell’s, Fedex, Fritolay, Hong Kong Tourism Board, ICI, KFC, Mars, Maxis, PepsiCo, Sunday, Visa, Wrigley etc
- Grew the Revenues of BBDO Asia by more than 350% in 2 years
- Changed Management in 8 out of the Network's 10 offices within 12 months
- Cancelled BBDO's Joint Venture Partnerships in 6 countries within 18 months
- Created BBDO's globally-awarded businesses in Manila, Bangkok & Jakarta
- Acquired I&S - one of Japan's largest agencies - to create I&S BBDO
- Launched unique industry models: The Hub and The Orchard Group
- Led massive New Business wins across the region
- Chris Jaques was voted Asia's 'Advertising Person of the Year' in 1998 by Media Magazine
Client Partners:
Bayer, Campbell’s, Fedex, Fritolay, Hong Kong Tourism Board, ICI, KFC, Mars, Maxis, PepsiCo, Sunday, Visa, Wrigley etc
Business Leadership:
- Transformed the loss-making Bates Asia network into a profitable, industry-leading business
- Bates Asia was awarded 'Asian Agency of the Year' in both 1993 and 1996
- Launched the first Western Advertising Agency Network across 44 cities in China
- Launched the first Agency Network across Indochina: Vietnam, Cambodia, Laos & Myanmar
- Launched Asia's first Digital network: XM Asia
- Built complete through-the-line, integrated group: Bates, 141, Bates Direct, XM, Graffix, Zenith etc
- Led dramatic New Business success, winning every single Regional Pitch over a 3-year period
- Led Bates to be the most creatively-awarded agency at Spikes Asia in 1994, 1995 and 1996
Client Partners:
BAT, Brown-Forman, Caltex, DHL, Eveready/Energizer, Heineken, HSBC, Hong Kong Tourism Board, Mandarin Oriental Hotel Group, Microsoft, Nokia, Pizza Hut, Taj Hotel Group, Thomas Cook, Visa, Warner-Lambert etc
- Transformed the loss-making Bates Asia network into a profitable, industry-leading business
- Bates Asia was awarded 'Asian Agency of the Year' in both 1993 and 1996
- Launched the first Western Advertising Agency Network across 44 cities in China
- Launched the first Agency Network across Indochina: Vietnam, Cambodia, Laos & Myanmar
- Launched Asia's first Digital network: XM Asia
- Built complete through-the-line, integrated group: Bates, 141, Bates Direct, XM, Graffix, Zenith etc
- Led dramatic New Business success, winning every single Regional Pitch over a 3-year period
- Led Bates to be the most creatively-awarded agency at Spikes Asia in 1994, 1995 and 1996
Client Partners:
BAT, Brown-Forman, Caltex, DHL, Eveready/Energizer, Heineken, HSBC, Hong Kong Tourism Board, Mandarin Oriental Hotel Group, Microsoft, Nokia, Pizza Hut, Taj Hotel Group, Thomas Cook, Visa, Warner-Lambert etc
