CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, 美国
| 标题 | Instyle Full Page |
| 广告公司 | Partners & Partners |
| 广告战役 | Instyle Full Page |
| 广告主 | Tommy John Wear |
| 品牌 | Tommy John Underwear |
| 首次发布日期 | 2013 / 5 |
| 行业领域 | 内衣，睡衣 |
| 广告口号 | Real, Smart Underwear for Real, Smart Men |
| 剧情简介 | Young Discoverers Club were briefed with 6 days until final materials were due. We concepted, presented, cast, shot, retouched and put in layout a completely new spot with new tagline in that time. |
| 哲学 | The men's underwear category is bereft with ridiclous poses, lots os oil, and no concept. We wanted to lift the lid on that my pokng fun at pretty much all of the competitors, but with the understanding that women (our audience in InStyle magazine) still liked to look at attractive semi-naked men. |
| 问题 | Break through the clutter with some intelligence and honesty. |
| 媒体类别 | 杂志 |
| 创意合伙人 | Sam Saunders |
| 文案 | Reese Carpenter |
| 文案 | Sam Saunders |
| 美术指导 | Andrew Tider |
| 广告公司制片 | Chantille Saunders |
| 制片 | Emeline Rodelas |
| 摄影师 | Gavin Rea |
| Retoucher | Donna Mae Vering |
More Work
SEE ALLClean My Path
- 品牌:
- Eureka
- 广告公司:
- Sublime Communications
Most Honest City
- 品牌:
- Honest Tea
- 广告公司:
- SS+K