Sam Saunders
CCO/Writer + Creative Consultant, CCO at Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, 美国
标题Most Honest City
广告公司
广告战役 The Most Honest City in America
广告主 Honest Beverages
品牌 Honest Tea
首次发布日期 2011 / 3
行业领域 咖啡,茶,巧克力饮料,早餐饮料
哲学 To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system.
问题 Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty.
结果 280  million total impressions
160 press stories
$2.8 million in earned media, including dozens of TV news stations
 
媒体类别 Ambient
制作公司
客户经理
客户总监
Line Producer
联合创意总监
联合创意总监
首席创意官
创意总监

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