标题 | Most Honest City |
广告公司 | SS+K |
广告战役 | The Most Honest City in America |
广告主 | Honest Beverages |
品牌 | Honest Tea |
首次发布日期 | 2011 / 3 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
哲学 | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
问题 | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
结果 | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
媒体类别 | Ambient |
制作公司 | Interference |
客户经理 | Laura Blackburn |
客户总监 | Alex Mailman |
Line Producer | Ben Cohen |
联合创意总监 | Matt Ferrin |
联合创意总监 | Sam Mazur |
首席创意官 | Marty Cooke |
创意总监 | Sam Saunders |