Adam Bodfish
执行创意总监 at McCann Birmingham
Sydney, 澳大利亚
标题Release the Alchemy of Coffee - Barista Creations
广告公司
广告战役 Barista Creations
广告主 Nespresso
品牌 Nespresso
首次发布日期 2019 / 4
行业领域 咖啡,茶,巧克力饮料,早餐饮料
哲学 Nespresso is inspiring coffee-lovers across the world to replicate the barista milk recipe experience in their own homes with a global integrated campaign developed by J. Walter Thompson London (newly merged into Wunderman Thompson). The campaign supports the recently launched ‘Barista Creations’ range, which represents the first time that Nespresso has developed a permanent range of coffees specially crafted to go with milk. It aims to change people’s view of Nespresso as an expert in black coffee only, to a brand that offers serious quality for people who drink their coffee with milk or dairy alternatives. The campaign videos, produced by J. Walter Thompson London in collaboration with Hogarth Worldwide, champion the alchemy that is involved in the creation of milk-coffee blends by showing a dramatic blending of coffee and milk. The ‘Barista Creations’ campaign will run in over 90 markets worldwide and spans digital, social media, print, CRM and TV. The campaign also includes retail activations and key updates to the global website.
媒体类别 Web Film
长度
Planner
Producer
执行创意总监
TV Producer
Account Manager
Account Manager
Agency Producer
Account Director
Account Director
Global Business Director
Creative
Creative
Creative
Creative
Production Assistant
Coffee photographer
Liquid Photography
Media Agency
Production Company
Director liquid Film
Director Coffee Film
Edit Company
剪辑师
Post Production Company
Audio Post

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