Patricia Abelenda
制片 at BITT
Buenos Aires, 阿根廷
标题Why did you learn to drive?
广告公司
广告战役 Why did you learn to drive?
广告主 Renault
品牌 Renault Fluence GT2
首次发布日期 2016 / 9
行业领域 轿车
广告口号 Get back to driving
哲学 The TV spot highlights the emotional aspects of driving instead of the functional aspects. 
问题 "In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. 
媒体类别 电视
长度
制作公司
执行创意总监
美术指导
创意团队
创意团队
创意团队
广告公司执行制片
制作公司制片
执行制片
Line Producer
摄影指导
后期制作
音乐
广告经理
广告经理
Director

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