标题 | Why did you learn to drive? |
广告公司 | Publicis Buenos Aires |
广告战役 | Why did you learn to drive? |
广告主 | Renault |
品牌 | Renault Fluence GT2 |
首次发布日期 | 2016 / 9 |
行业领域 | 轿车 |
广告口号 | Get back to driving |
哲学 | The TV spot highlights the emotional aspects of driving instead of the functional aspects. |
问题 | "In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. |
媒体类别 | 电视 |
长度 | |
制作公司 | Landia |
执行创意总监 | Fabio Mazia |
美术指导 | Sebastian BERETTA |
创意团队 | Sebastián Visco |
创意团队 | Ezequiel Orlandi |
创意团队 | Juan Goldztein |
广告公司执行制片 | Patricia Abelenda |
制作公司制片 | Ludmila Herms |
执行制片 | Adrian D'Amario |
Line Producer | Diego Dutil |
摄影指导 | Marcos Hastrup |
后期制作 | Julian Lopez Coppola |
音乐 | Pendex Music |
广告经理 | Juan Mackintosh |
广告经理 | Luis Muller |
Director | JULI FERNANDEZ |