Andes - "Andes Friends Recovery 2 (Spanish)"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, 阿根廷

奖项

8012

品牌: Andes
国家: 阿根廷

广告主: AB Inbev

标题	Andes Friends Recovery 2 (Spanish)
广告公司	Saatchi & Saatchi Argentina
广告战役	Andes Friend Recovery (AFR)
广告主	AB Inbev
品牌	Andes
首次发布日期	2010 / 10
行业领域	啤酒，苹果酒
剧情简介	How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot.
哲学	Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio
结果	The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends.
媒体类别	案例研究
客户经理	Patricia Abelenda
客户经理	Jaime Vidal
广告公司制片	Patricio Martinez
广告公司制片	Camilo Rojas
广告公司制片	Adrian Aspani
创意团队	Pedro Porcaro
创意团队	Charlie Lanús
创意总监	Fernando Militerno
执行创意总监	Mariano Serkin
执行创意总监	Maxi Itzkoff
广告经理	Ricardo Fernandez
广告经理	Eduardo Palacios
广告经理	Benjamin Mountford
音效设计公司	Supercharango
制作公司	Pickle
摄影指导	Leandro Filloy
执行制片	Caro Cordini
导演	Luisa Kracht
导演	Nico & Martin
制作公司	Primo
AFRecovery Installation	Sake Integrated Company