Antoine Bagot
Producer at Wanda Paris
Paris, 法国
标题The Screen Jacket by Lenovo
广告公司
广告战役 The Screen Jacket
广告主 Lenovo
品牌 Lenovo
首次发布日期
行业领域 计算机、掌上电脑和计算器
剧情简介 What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to?
So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. 
媒体类别 Product Design/Development
长度
市场 法国
执行创意总监
创意总监
美术指导
文案
Head of Integrated Production
Integrated Producer
Integrated Producer
客户总监
客户经理
制作公司
制片
导演
导演
导演
摄影师
Marketing Director Lenovo, Europe

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