标题 | The Screen Jacket by Lenovo |
广告公司 | Ogilvy Paris |
广告战役 | The Screen Jacket |
广告主 | Lenovo |
品牌 | Lenovo |
首次发布日期 | 2015 / 12 |
行业领域 | 计算机、掌上电脑和计算器 |
剧情简介 | What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. |
媒体类别 | Product Design/Development |
长度 | |
市场 | 法国 |
执行创意总监 | Baptiste Clinet |
创意总监 | Paul Krietmann |
美术指导 | Clara Noguier |
文案 | Olivier Le Lostec |
Head of Integrated Production | Antoine Bagot |
Integrated Producer | Marine Redon |
Integrated Producer | Ivan Pejcic |
客户总监 | Augustin Neuve Eglise |
客户经理 | Kevin Donati |
制作公司 | Pavillon Noir |
制片 | Ghislain de La Chaise |
导演 | Alliocha Madeuf |
导演 | Paul Lombard |
导演 | David Hugonot |
摄影师 | Elise Gerosa |
Marketing Director Lenovo, Europe | Laurent La Rocca |