|广告公司||BBDO New York|
|广告主||Monica Lewinsky / Anti-Bullying|
|品牌||Monica Lewinsky / Anti-Bullying|
|剧情简介|| At first glance, this interactive PSA (designed to be watched on a smartphone) seems to tell the story of a young girl growing sicker from a health epidemic. At the end of the clip, viewers are prompted to enter their phone number to find out what really happened. The exact same film plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying. |
|Worldwide Chief Creative Officer||David Lubars|
|VP Creative Director||Bianca Guimarães|
|VP Creative Director||Gary du Toit|
|VP Creative Director||Lance Vining|
|Director of Integrated Production||David Rolfe|
|Executive Producer, Digital||James Young|
|Digital Resource Manager||Jimmy Mcgee|
|Brand Strategy||Dexter Blumenthal|
|Marketing Project Lead||Crystal Lin|
|Line Producer||Noah Thomason|
|Assistant Editor||Chris Angel|
|Assistant Editor||Jeff Lopus|
|Editorial Executive Producer||Sila Soyer|
|Editorial Producer||Fanny Cruz|
|Executive Producer, Color||Ashley McKim|
|Color Producer||Alexandra Lubrano|
|Flame Artist||Tristian Wake|
|Flame Artist||Mark Popham|
|After Effects Artist||Riccardo Sinti|
|Executive Music Producer||James Dean Wells|
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