James Young
美术指导 at Sony Ericsson
London, 英国
标题Live Looks
广告公司
广告战役 Live Looks
广告主 Macy's, Inc.
品牌 Macy's
Posted11月 2018
行业领域 百货公司、超市
剧情简介 Instagram recently added a new feature to Live allowing two users to share a livestream, splitting the phone screen into a top and a bottom half. Until now, the feature had only been used for casual conversation. Macy’s hacked the feature by turning it into a styling tool. During our live event, Live Looks, we invited fashion-forward influencers to join Macy’s livestream wearing an item from their wardrobe. Our Fashion Office style experts then matched the guests’ items with the latest spring fashion from Macy’s. If someone needed help styling their leather pants, viewers would see the pants on the bottom screen, while a model wearing the recommended shirt was on the top screen. The model and guest lined up their bodies using both screens, so each guest could see how the completed look could work with their style. The team also discussed ideas for accessorizing each complete look.
媒体类别 互动
Worldwide Chief Creative Officer
首席创意官
执行创意总监
执行创意总监
联合创意总监
联合创意总监
美术指导
Director of Integrated Production
执行制片
制作公司制片
Group Communications Planning Director
Communications Planner
项目经理
客户经理
客户经理
客户经理
客户经理
Influencer Manager
导演
摄影指导
执行制片
Studio Producer
Line Producer
剪辑师
制作公司制片

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