| 标题 | MINI vs. Monster |
| 广告公司 | BSUR Amsterdam |
| 广告战役 | MINI vs. Monster |
| 广告主 | BMW |
| 品牌 | BMW |
| 首次发布日期 | 2011 / 1 |
| 行业领域 | 轿车 |
| 剧情简介 | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.” |
| 媒体类别 | 影视 |
| Soundtrack | Bleeding Heart |
| 后期制作 | Glassworks |
| 创意总监 | Jason Schragger |
| 文案 | Gian Carlo Lanfranco |
| 美术指导 | Rolando Cordova |
| Account Team | Mia Drexl-Schegg |
| Account Team | Paula Atwell |
| Account Team | Thijs van Dam |
| 广告公司制片 | Niko Koot |
| 广告公司执行制片 | Niels Scheide |
| Planning Supervisor | Jeffre Jackson |
| Planning Supervisor | Stein Janssen |
| 制作公司 | Camp David |
| 导演 | Robert Jitzmark |
| 制片 | Anna Adamson |
| 制片 | Hannah McDonald |
| Offline Editor | Gregers Falkenberg Dohn |
| Lead 2D Artist | Morten Vinther |
| Lead 2D Artist | caio sorrentino |
| Lead 3D Artist | Markus Lauterbach |
| Lead 3D Artist | Tim Bolland |
| Grading | Ben Rogers |
| 3D Production Company | World War Seven |
| 音乐 | MassiveMusic |
| Audio Studio | Stopp Sweden |
| Audio Design | Martin Dahl |
| 项目经理 | Cris Kos |
| 音乐作曲家 | N. Berings |
| Lyric Writer | N. Berings |
| 音乐作曲家 | J.A.W. Brouwer |
| Lyric Writer | J.A.W. Brouwer |
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