Joaquin Campins
General Creative Director at BBDO Argentina
Buenos Aires, 阿根廷
标题Seismograph
广告公司
广告战役 Seismograph
广告主 Nike
品牌 Nike
首次发布日期 2012 / 8
行业领域 户外运动与体育服装
剧情简介 Nike and BBDO Argentina proved that Boca’s fans can shake any stadium
The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move.
The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph.
The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world.
To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands.
The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react. 
媒体类别 Ambient
制作经理
执行制片
Head of Production
制作公司
广告公司制片
广告公司制片
美术指导
文案
Other
执行创意总监
执行创意总监

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