| 标题 | Last Orders |
| 广告公司 | Lowe London |
| 广告战役 | Reassuringly Expensive - Stella Artois |
| 广告主 | InBev / Labatt Brewing Company |
| 品牌 | Stella Artois |
| 首次发布日期 | 1998 / 8 |
| 产品 | Beer |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | Stella Artois. Reassuringly Expensive. |
| 哲学 | The Reassuringly Expensive TV campaign for Stella Artois drives the brand's growth by creating a unique relationship with its drinkers which means they will change their drinking behaviour if the brand is present on the bar. They drink more premium lager, which is more profitable for publicans, who therefore want to stock the brand more than any other draught lager. Distribution of Stella has grown massively as a result. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Charles Inge |
| 文案 | Paul Silburn |
| 美术指导 | Vince Squibb |
| 广告公司制片 | Tracey Johnston |
| 导演 | Jonathan Glazer |
| 音乐作曲家 | Jean-Claude Petit |
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