| 标题 | How u feelin? |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | How you feelin? - NSPCC |
| 广告主 | National Society for Prevention of Cruelty to Children |
| 品牌 | ChildLine |
| Posted | 4月 2010 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 问题 | OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
| 媒体类别 | 案例研究 |
| 市场 | 英国 |
| 制作公司 | Ridley Scott Creative Group |
| 执行创意总监 | Paul Silburn |
| 执行创意总监 | Kate Stanners |
| 美术指导 | Lovisa Almgreen |
| 美术指导 | Pablo Videla |
| 文案 | Rory McCaskill |
| 文案 | Howard Green |
| 导演 | Dennis Lui |
| 制片 | Garfield Kempton |
| 客户企划 | Jane Cantellow |
| 客户经理 | Liz Griffiths |
| 客户经理 | Daniela Ceresa |
| 广告经理 | Keith Bradbrook |
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