Paul Silburn
Advertising Creative at Bartle Bogle Hegarty
London, 英国
标题How u feelin?
广告公司
广告战役 How you feelin? - NSPCC
广告主 National Society for Prevention of Cruelty to Children
品牌 ChildLine
首次发布日期 2010 / 1
行业领域 机构/公益组织/非盈利组织
广告口号 How u feelin?
剧情简介 An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds.
哲学 IDEA - How u feelin?
问题 OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone

ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry

INSIGHT – For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives
媒体类别 电视
市场 英国
制作公司
广告经理
执行创意总监
执行创意总监
文案
文案
美术指导
美术指导
导演
制片
客户企划
客户经理
客户经理

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